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March 1, 2013

Drug Testing Industry Leaders Reflect on Technology Changes and Growth.

VISIONS recently caught up with Murray Lappe, M.D., founder and chief medical officer for eScreen, Tim Sotos, M.B.A., chairman of the board and CEO of Clinical Reference Laboratory, and Bob McCormick, vice president of Quest Diagnostics Employer Solutions, a business of Quest Diagnostics that provides workplace drug testing services, to talk about the current state and future direction of the drug testing industry.

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Branding: Much More Than a Name and Logo

For some budget-conscious organizations, branding is considered a superficial luxury. But that is short-sighted thinking, according to Marilyn Wilker, marketing communications strategist at Mint Chip Communications, a Chicago-based brand strategy and advertising company.

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