Design Marketing Strategies to Reach Diverse Audiences

Converging forces are creating a surge in demand for occupational health services, says Linda MacCracken, vice president, Truven Health Analytics, who spoke on health care marketing tactics at RYAN Associates’ 26th annual conference in October. Truven’s objective is to improve quality and lower the cost of health care through the better use of data and analytics.

Unlock the secrets to optimizing your occupational health program.

The NAOHP 2023 Occupational Health Benchmark Study delves into vital factors affecting service delivery. Covering compensation, quality, sales, marketing, and technology, it offers insights to enhance programs.