Involving Physicians in Marketing Healthcare

Excerpted from the book "Marketing Healthcare Services to Employers" by Frank H. Leone (Sea Hill Press, 2012) When it comes to sales and marketing, occupational medicine physicians most usually are used sporadically for in-person calls with major clients and prospects. At times, this is an effective strategy, but in other cases, it can have a minimal impact or even be counter-productive.

Unlock the secrets to optimizing your occupational health program.

The NAOHP 2023 Occupational Health Benchmark Study delves into vital factors affecting service delivery. Covering compensation, quality, sales, marketing, and technology, it offers insights to enhance programs.