Marketer as a Community Builder, Do-Gooder, and Resource

Marketing expert Dan Dunlop is not a fan of his industry’s conventional tools, i.e., the radio jingle, the television spot, the mail circular. In a general session address at RYAN Associates’ 29th Annual Conference in October, Mr. Dunlop said most of the time in marketing we’re just spewing crap. “It’s narcissistic. It’s all about us,” he said. Worse yet, it doesn’t work.

Unlock the secrets to optimizing your occupational health program.

The NAOHP 2023 Occupational Health Benchmark Study delves into vital factors affecting service delivery. Covering compensation, quality, sales, marketing, and technology, it offers insights to enhance programs.