Slides
NAOHP TOWN HALL MARKETING PDF – Via Google Drive
NAOHP TOWN HALL MARKETING PDF – Via Dropbox
Video
Welcome to our blog post! Today, we will delve into the world of marketing in the healthcare industry, using a recent script from the NAOHP Town Hall as inspiration. In this script, Dr. Larry Earl discusses marketing strategies with Ira Pasternak of Web4Doctors, while highlighting the importance of creative services and effective messaging. Join us as we explore key insights from the discussion and provide practical tips to enhance your marketing efforts.
The Power of Creative Services
In the script, Dr. Earl and Ira emphasize the significance of leveraging creative services to stand out in the healthcare industry. They highlight the value of mobile services and feature partnerships with employers to tackle specific health challenges. By providing novel solutions such as house calls for vaccinations or on-site testing clinics, healthcare providers can offer convenience and a personalized touch to their clients. Creative services not only help attract new clients but also strengthen existing relationships through in-depth engagements, generating positive word-of-mouth.
Crafting Effective Messaging
Another essential aspect discussed in the script is the art of crafting effective messaging. Dr. Earl and Ira stress the need to go beyond COVID-19 testing and remind patients of the broader range of services available. This approach is particularly relevant for urgent care centers and clinics that have been predominantly associated with COVID-19 testing. By emphasizing their diverse offerings, healthcare providers can reposition themselves as comprehensive healthcare providers, ensuring they remain top-of-mind for patients and employers alike.
Targeted Marketing Metrics
To evaluate the success of your marketing strategies, it is essential to track and analyze relevant metrics. Dr. Earl and Ira suggest several key metrics to consider. First, assess the size of your contact database, including email subscribers and social connections, to understand the reach of your messaging. Additionally, ongoing analysis of market share and patient visits relative to competition helps gauge your position in the industry. By aligning goals with predicted market potential, you can better allocate resources and drive growth.
Marketing plays a vital role in the success of healthcare organizations. By adopting creative services, providers can offer unique solutions and stand out in a competitive landscape. Effective messaging ensures that patients and employers are aware of the diverse services available, beyond any single focus area like COVID-19 testing. Tracking relevant marketing metrics provides valuable insights, allowing providers to make data-driven decisions and optimize their strategies.
Want To Learn More About The Corporate Health Profile
Predictive analytics for your clients to profile their health care costs and risks. Allows you to tailor their wellness or onsite clinic program to provide services and interventions to mitigate those risks.
Meet with us here to learn more CLICK HERE
Do You Have Providers In Your Organization Interested In Learning More About Occupational Medicine Exams & Workers’ Compensation Management?
Check out our Occupational Medicine for Providers Course on NAOHP University
Fully accredited
Includes OSHA Recordables!
Thanks To Our Town Hall Sponsors
Driving engagement and sustainable behavior change outcomes to pursue and enhance Total Person Health (TPH) across your employee populations and communities
SnapClinical is the most advanced digital platform specifically designed for Employee Health physicals, drug screens, and COVID-19 testing, offering complete automation when documenting and delivering results.
