It began rather innocuously in 1988:
Frank Leone, then in his third year as president of RYAN Associates, and Ken Mack, then-president of Cleveland-based DMI, met at a healthcare marketing conference in New Orleans. Ken knew all about healthcare sales, and Frank knew about occupational health marketing. A new concept was born: a three-day course in occupational health sales and marketing.
The ever-evolving training program has now been offered more than 50 times during the past 24 years, producing approximately 2,000 graduates. Until about 2001, the course was co-taught by Mr. Leone and Ken Mack, Carolyn Merriman, or Jack Harms; since 2001, Mr. Leone has served as the sole faculty.
The redoubtable course link is now being offered every December at the Sutton Place Hotel in Chicago.
Morning lectures in marketing (day one), sales (day two), and sales/marketing administration (day three) are supplemented by group workshops, live presentations/critiques. The special holiday season welcome reception at Carmines on Wednesday night is a perennial program highlight.
Course participants frequently cite their bonding and camaraderie with other registrants, learning of new hands-on concepts, and increased self-confidence as highlights of their participation. Past graduates often return for a “tune-up,” and non-sales professionals such as physicians, program directors, and senior management frequently attend to familiarize themselves with this critical aspect of program management.
For further information or to register, call Tonya Tate at 1-800-666-7926, x0.
Overview
- Where: Sutton Place Hotel, Chicago
- When: Wednesday –Friday, December 5-7, 2012
- Who: Occupational health sales/marketing professionals and others who wish to learn more about sales/marketing
- Why: Because the success of most any endeavor is contingent on outstanding sales and marketing
- How: Through a carefully woven combination of lectures, workshops, presentations/critiques, networking, and old-fashioned fun
