Q: Why innovative marketing tactics? Why not the tried and true?
A: “Strike a balance between the two extremes. Maintain winning marketing tactics while offering something new.”
A: “Your target audience is invariably trapped in the fog of competing messages. Get their attention by offering them something new, refreshing, and innovative.”
Q: We basically have no marketing budget. What can we do?
A: “It’s 2015, not 1985. Marketing nowadays can be done ‘on the cheap’. Look for tactics that cost little or nothing and involve comparatively little staff time.”
A: “No marketing budget suggests a lack of sensitivity by senior management. Be certain to address this directly.”
Q: We are currently operating without a salesperson. I’m not sure if we will ever get one. Can we still market and sell?
A: “You have to have marketing; you can move forward without sales. Just be certain to stay highly visible in your market.”
A: “Non-marketing professionals can get involved in sales provided they are used selectively focusing on the five to ten non-client companies that offer your program the greatest potential volumes.”
Q: What are some examples of innovative marketing tactics?
A: “Don’t be afraid to swing for the fences with innovative marketing tactics. Three strikeouts and a grand slam are better than four ground balls to shortstop.”
A: “It’s all about high-touch relationships today and marketing is a numbers game. For example, bring six decision-makers from target companies (prospects and clients) for a small breakfast meeting each week for a year and you’ve touched 300 companies.”
