Slides
Reflection Marketing– Via Google Drive
Reflection Marketing – Via Dropbox
Town Hall Overview:
In the world of occupational health, marketing plays a crucial role in attracting and growing business. However, traditional marketing strategies often fail to differentiate one provider from another, resulting in a litany of services with no real impact. That’s where Reflection Marketing comes in. This innovative approach developed by Bellin Health focuses on building awareness, generating business, and cultivating partnerships by reflecting back on the experiences of employees and the impact of Bellin’s services on their lives. In this blog post, we will explore the concept of Reflection Marketing and share examples of its successful implementation.
Building Awareness:
One of the key goals of Reflection Marketing is to get more people talking about Bellin Health and the services they offer. This is achieved by highlighting the stories and experiences of employees who have been positively impacted by Bellin’s occupational health programs. By featuring compelling testimonials and case studies, Bellin creates a powerful narrative that resonates with potential clients and generates buzz around their services. These stories are published in newspapers, business publications, and shared on social media platforms, ensuring maximum exposure and reaching key decision-makers within organizations.
Generating Business:
However, building awareness is just the beginning. Reflection Marketing aims to go beyond a simple vendor-client relationship and instead focuses on nurturing partnerships with employers. Bellin Health understands that attracting more people to use their services is essential for business growth. Therefore, the second priority of Reflection Marketing is to get more people to actually use Bellin’s services. By showcasing the effectiveness of their programs and how they contribute to employee health and well-being, Bellin persuades employers to choose them as their primary occupational health provider.
Cultivating Partnerships:
The third and final priority of Reflection Marketing is to cultivate partnerships with employers, rather than just having a transactional vendor relationship. Bellin accomplishes this by positioning themselves as a partner in the success of their clients. By emphasizing the impact their services have on employees’ lives and their role in enhancing the overall well-being of the workforce, Bellin creates a sense of collaboration and loyalty. This approach allows Bellin to anchor themselves as a trusted partner, rather than just another service provider.
Successful Implementation: Case Examples
To illustrate the effectiveness of Reflection Marketing, let’s dive into two case examples from Bellin Health’s campaign.
- Errands: Bellin partnered with Errands, an iconic Wisconsin company known for manufacturing snow throwers and lawnmowers. By highlighting the impact of Bellin’s occupational health programs on Errands’ employees, Bellin was able to generate significant interest and buzz. The campaign attracted the attention of Errands’ CEO, who appreciated the positive work Bellin was doing for their employees. This partnership not only increased awareness of Bellin’s services but also cultivated a strong relationship between the two organizations.
- Fincantieri Marine Group: In partnership with Fincantieri Marine Group, Bellin implemented their Reflection Marketing campaign to improve employee health and well-being. By featuring testimonials and success stories from Fincantieri employees, Bellin showcased the effectiveness of their onsite clinic and nursing coaching programs. This approach led to improved recruitment, reduced claims, and the establishment of a lasting partnership with Fincantieri.
Reflection Marketing offers a fresh and innovative approach to occupational health marketing. By focusing on building awareness, generating business, and cultivating partnerships, Bellin Health has successfully differentiated itself from competitors and positioned itself as a trusted and valued partner. Through compelling testimonials and well-crafted marketing strategies, Bellin has been able to attract more clients, improve employee health and well-being, and forge lasting partnerships that benefit all parties involved. As the landscape of occupational health marketing continues to evolve, Reflection Marketing stands out as a powerful tool for success.
Additional Resources
Samples of ads
Jeff Vandenlangenberg– Via Google Drive
Jeff Vandenlangenberg – Via Dropbox
John Gabris – Via Google Drive
John Gabris – Via Dropbox
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