Selling Wellness: Strategic Planning is the Way

Businesses face their greatest threats from internal factors, according to Pamela Johnson, a wellness supervisor at Northern Indiana’s WorkingWell occupational health network. Obese, stressed, sedentary, disengaged, and chronically ill employees impact a company’s prosperity. But evolving healthcare laws, the trend toward preventative medicine, and the plethora of available options pose a challenge for decision-makers who want to address employee health issues. This is where smart marketing can make your wellness program a key part of an employer’s health management strategy.

Unlock the secrets to optimizing your occupational health program.

The NAOHP 2023 Occupational Health Benchmark Study delves into vital factors affecting service delivery. Covering compensation, quality, sales, marketing, and technology, it offers insights to enhance programs.