RYAN Associates’ Seminar Tour: Marketing Healthcare Services to Employers
Industry historians may recall that RYAN Associates established its national footing in the mid and late 1980s by offering one-day seminars on “Marketing Healthcare Services to Employers” in multiple cities throughout the country.
Now, beginning June 1 in San Francisco, RYAN Associates’ President Frank Leone will embark on a nine-city seminar tour. The half-day seminars (8 a.m. – noon) will focus on selling and marketing occupational health and other related services to employers.
The seminar curriculum will closely follow the content of Mr. Leone’s latest book, “Marketing Healthcare Services to Employers: Strategies and Tactics,” a 367-plus page hardcover volume to be published by Sea Hill Press in May 2012. The book will be available for purchase at the seminar with personalized book signings scheduled during breaks and immediately following the seminar.
“The value of the seminar goes well beyond our occupational health audience,” noted seminar leader Frank Leone. “Representatives of any service that can be promoted to or through the employer portal, including urgent care, wellness, women’s health, and rehabilitation services, are likely to leave with a host of pragmatic tips and a fresh perspective.”
Seminar Topics Include:
- Effects of healthcare reform
- Developing integrated services
- Service line specific marketing strategies
- Service line specific marketing tactics
- Sales strategies and tactics
- Putting it all into action: a 52-week action plan
Seminar Schedule
- June 1: Marriott SFO, San Francisco, CA
- June 6: Westin Cincinnati, Cincinnati, OH
- June 7: Loews Vanderbilt Hotel, Nashville, TN
- June 21: Hyatt Regency Penn’s Landing, Philadelphia, PA
- June 22: Crown Plaza Meadowlands, Secaucus, NJ
- June 25: Fairmont Copley Plaza, Boston, MA
- July 18: Marriott Cleveland Downtown, Cleveland, OH
- July 19: Doubletree by Hilton, Detroit, MI
- July 20: Sutton Place, Chicago, IL
Visit www.naohp.com for more details on the tour.
