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What Makes a Great OccMed Website? – Via Google Drive
What Makes a Great OccMed Website? – Via Dropbox
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Welcome to the NAOHP Town Hall! In today’s session, we have Dr. Larry Earl and Ira Pasternak from Web for Doctors discussing the key elements and best practices for creating a great Occupational Medicine (OccMed) website. This blog post will provide you with valuable insights and actionable tips to ensure your OccMed website stands out from the crowd. Let’s dive in!
Clean Design:
A well-designed OccMed website is essential for capturing the attention of potential clients and making a lasting impression. The design should be clean, uncluttered, and allow visitors to easily navigate to the desired information. Some key design elements to consider include:
- Branding: Ensure that your website aligns with your practice’s branding, using consistent colors and logo placement throughout the site.
- Realistic Imagery: Incorporate real photographs of your practice, providers, and staff to create an authentic feel. Supplement with relevant and high-quality stock photos when needed.
- Navigation System: Implement a clear and intuitive navigation menu to help visitors easily find the information they’re looking for.
Informative Content:
Content is king when it comes to engaging visitors and educating them about your OccMed services. Divide your content among different sections to cater to various audiences, including patients and employers. Here are some content recommendations:
- Homepage and About Us: Provide high-level information about your practice, emphasizing your core values, experience, and unique selling points.
- Service Pages: Break down your OccMed services into individual pages, offering in-depth information about each service. This approach allows visitors to find the specific information they need, boosting search engine optimization (SEO) and user experience.
- Location Pages: If you have multiple locations, create individual pages for each location, highlighting the services offered at each one. Include an embedded Google map and a direct link to your Google Business Profile for enhanced visibility.
- Patient Education: Include informative content about occupational health topics, providing valuable resources to both patients and employers. Focus on answering common questions and addressing any concerns they may have.
Regularly Updated Content:
To keep your OccMed website relevant and optimize it for search engines, regularly update and add new content. Consider implementing a blog or news section, where you can publish articles related to industry trends, health-related insights, and updates about your practice. Up-to-date content shows your commitment to providing valuable information and can help improve your website’s search engine rankings.
Functional Features:
Enhancing the functionality of your OccMed website can greatly improve the user experience and increase conversions. Here are some functional features to consider implementing:
- Contact Options: Display multiple contact options such as phone, email, and web forms. Incorporating web chat functionality can also be beneficial, allowing visitors to seek immediate assistance or answers to their queries.
- Online Forms: Provide downloadable and online fillable forms for various purposes, including patient intake, authorization for services, and scheduling requests. This streamlines administrative processes and improves convenience for patients and employers.
- Location Integration: Integrate Google Maps with location-specific information and click-to-call functionality. This simplifies the process for visitors to find your practice and contact you directly from their mobile devices.
- Conversion Tracking: Use tools like Google Analytics to track user actions and measure the effectiveness of your marketing efforts. Analyzing conversion data helps you understand which strategies are generating the most leads and conversions, allowing you to optimize your website and marketing campaigns accordingly.
Building a great OccMed website involves careful attention to design, informative content, regular updates, and functional features. By implementing these best practices, you can ensure that your website stands out from the competition, attracts and engages your target audience, and drives more conversions. Remember, a well-designed and user-friendly website is the cornerstone of a successful OccMed practice. If you have any further questions or need assistance, feel free to reach out to us at Web for Doctors. Happy website building!
Additional Resources
Concentra Site Example Described in Video
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