AI-Powered Market Research + Your Insight = A Strategic Growth and Action Plan
Too many occupational medicine programs struggle with challenges like overreliance on walk-ins, scattered outreach, or plateaued business development efforts. This workshop gives you the tools and structure to build a growth plan that works in the real world.
- Analyze your market and competitors with AI-powered research informed by your context.
- Define your position, messaging, and internal readiness.
- Identify your highest-value growth opportunities.
- Build outreach and retention plans aligned to employer needs.
- Synthesize everything into a run-of-show you can put into action immediately—whether that’s a 90-day sprint, a 12-month roadmap, or a custom timeline that fits your goals.
- A clear, data-backed picture of your best employer opportunities.
- High-ROI plays customized to your services, capacity, and staffing.
- Targeted outreach strategies mapped to the right micro-audiences.
- Retention and communication practices that strengthen employer relationships.
- A one-page plan that includes your action list for the next 90 days (or any timeline you choose).
What We’ll Cover
Module 1: Understand Your Market – Analyze competitors, employers, and market gaps.
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Module 2: Know Your Position – Assess your capacity, messaging, and readiness.
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Module 3: Identify Strategic Opportunities – Prioritize services and opportunities with the best ROI.
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Module 4: Plan Your Outreach – Build targeted outreach and messaging strategies.
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Module 5: Engage and Retain Employers – Strengthen communication, retention, and partnerships.
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Module 6: Tools, Prompts, and Next Steps – Synthesize insights into an action plan for the timeline you choose.
Optional Working Lunch (1:00 – 2:00 p.m.)
Stay for an informal discussion over lunch to share ideas, ask questions, and refine your plans with peers and facilitators.
Speaker Bios
Randy Van Straten
Randy Van Straten is Vice President of Business Health at Emplify Health by Bellin, where he leads a nationally recognized team that partners with employers to reduce healthcare costs and enhance employee well-being. With more than 40 years of experience in Community Health, Sports Medicine, Physical Therapy, and Occupational Health, Randy blends clinical expertise with sharp business strategy. He is widely regarded as a trusted advisor to health systems and corporations seeking to innovate and grow sustainable care models.
Ira Pasternack
Ira Pasternack is founder of WebForDoctors and a leading strategist in occupational medicine marketing and growth. For more than 25 years, he has helped hospitals, urgent care centers, and medical practices expand their employer services and strengthen revenue streams. Ira specializes in blending sales systems, marketing strategy, and AI-powered market research to give occupational health programs the tools and clarity to grow. He is also a frequent presenter at industry conferences and co-host of the NAOHP Sales Office Hours series.
Dave Saslavsky
Dave Saslavsky is Director of Business Development at WebForDoctors and a seasoned consultant to urgent care and occupational medicine providers. He works closely with practices and health systems to design and execute outreach strategies that win employer accounts and build lasting partnerships. Dave brings a practical perspective from years of hands-on work helping clinics implement sales processes and expand service lines. Along with Ira Pasternack, he co-hosts the NAOHP Sales Office Hours series, where he shares best practices and actionable insights for growing occupational health programs.
Who Should Attend
Hospital departments, urgent cares, and clinics ready to take their occupational medicine program to the next level.Why This Matters
Without a plan, you’re at the mercy of chance referrals and random employer outreach. With this workshop, you’ll leave with the clarity, focus, and tools to grow revenue and deepen employer relationships. Seats are limited – reserve your place today.Seats are limited – reserve your place today.