If you’re leading an occupational medicine practice and looking to grow your book of business, it’s time to think beyond pricing alone. Employers care about value, responsiveness, and trust. The most successful practices win and keep contracts by creating a better overall experience, not just offering the lowest price.
Here’s a practical checklist of incentive ideas to help you stand out, improve your operations, and build stronger relationships with employers:
Operational Perks
- Client portal access for real-time communication and document sharing
- Direct access to key staff beyond just the account manager
- Guaranteed appointment availability for injuries and post-offer physicals
- Fast turnaround on documentation (such as 24-hour reporting)
- Transparent and predictable billing processes
- Transportation support like cab fare, rideshare credits, or shuttle options
- On-call availability after hours for post-accident drug screens or other urgent needs
Relationship-Building Incentives
- Invitation-only lunch-and-learn events
- Site visits to check in and build rapport
- Periodic thank-you gestures like handwritten notes or small gifts
- Client appreciation days
- Employer spotlights in newsletters or on social media
- Opportunities to give feedback on new services
Education-Based Incentives
- Free or discounted CPR and first aid training
- Ready-to-use toolbox talk templates
- Safety webinars and compliance updates each quarter
- On-demand training for supervisors and HR teams
- Co-branded materials for onboarding new employees
- Safety posters, short videos, and welcome packets
Creative Offers
- Bundled pricing for common services like drug tests and physicals
- Loyalty or referral rewards for bringing in other employers
- Discounted services that aren’t always offered in Occ Med, like background checks or wellness programs
One-Stop Shop Value
- Access to add-on services such as mental health support, EAPs, or ergonomic assessments
- Discounts on third-party services through trusted partners
- Fewer vendors to manage by offering more services under one roof
Offering a mix of these incentives shows employers that you’re focused on reliability, ease, and partnership. Use this checklist to help shape your offer, improve client satisfaction, and grow your practice in a sustainable way.
Need help designing your approach? We’ve seen these ideas work in real-world settings and can help you put them into action.
https://link.pasternackmarketing.com/widget/bookings/ira-30.
