If you’re leading an occupational medicine practice and looking to grow your book of business, it’s time to think beyond pricing alone. Employers care about value, responsiveness, and trust. The most successful practices win and keep contracts by creating a better overall experience, not just offering the lowest price. Here’s
In September 2020, Universal Health Services, a hospital system spanning 400 facilities and 90,000 employees, fell victim to a Ryuk ransomware attack that crippled its IT systems overnight. Clinicians were suddenly locked out of electronic health records and lab results. They were forced to revert to pen-and-paper workflows. “It was
In an occupational medicine setting, you can use market research to understand the workplace health needs in your area. It can help you determine what services, products, or treatments to focus your efforts on. Additionally, it can provide insights into how those customers perceive your business, including their overall satisfaction levels with current offerings.
Traditionally, growing an occupational medicine practice has centered on a traditional business-to-business sales approach. One or more employees are typically responsible for working with prospects to convert them into clients. This involves activities such as calling, knocking on doors, and attending networking events to connect with potential clients. Even in the age of digital marketing, a direct sales approach remains key to growing your practice.
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