Marketing – The Picture Story

Slides: view August 10th Marketing Ira Pasternack via Google Drive view August 10th Marketing Ira Pasternack via Dropbox What types of marketing is done with pictures? What determines what you say to the market? Do you use patients and staff or actors? Are pictures taken in the clinic or on a set? Who determines the scripting? What releases do you need to avoid any legal issues? Video: In today’s content-heavy digital world, the relevance of a picture portraying a thousand words still holds true. In an era where attention spans are short, an engaging image can be the key to luring a prospective client into reading your content. This post…