The Challenges and Opportunities with the New APP Dominant Staffing Model

Dr. Koehler outlines the tectonic provider-related shifts in Occupational Medicine and Urgent Care provision of injury care and what you should be doing to take advantage of this opportunity.

   – Advanced Practice Providers

   – Medical Leadership

   – Training / Onboarding

   – Injury Management, do it or lose it

   – Margin Compression

   – Carriers / Contracting

   – OccDocOne


1.  To understand the impact of these changes on your practice and future viability

2.  To implement pro-active changes for success

3.  To Improve on-boarding, training and injury management at your center(s)

The new app-dominant staffing model has revolutionized the way companies hire and manage their workforce. By leveraging technology and innovation, this model offers unique opportunities and poses intriguing challenges for both employers and employees. In this blog post, we will delve into the various aspects of this staffing model and explore its potential impact on the future of work.

Section 1: The Rise of the App-Dominant Staffing Model

The traditional hiring process can often be time-consuming and resource-intensive. With the advent of the app-dominant staffing model, companies now have access to a vast pool of talented individuals at their fingertips. By leveraging mobile apps and online platforms, employers can easily connect with potential candidates, bypassing traditional recruitment methods. This approach not only streamlines the hiring process but also offers a wider range of talent from diverse backgrounds and locations.

Section 2: Benefits and Opportunities

The app-dominant staffing model opens up a world of possibilities for both employers and employees. Here are some of the key benefits and opportunities this model brings:

  1. Increased Flexibility: Companies can quickly scale their workforce up or down based on project requirements or seasonal demands. This flexibility allows them to adapt to changing market conditions and stay competitive.
  2. Cost Savings: By utilizing the app-dominant staffing model, companies can reduce overhead costs associated with traditional hiring. There is no need for physical office space, infrastructure, or lengthy onboarding processes. This cost-effective approach can significantly impact the bottom line.
  3. Access to Global Talent: With the app-dominant staffing model, geographical boundaries are no longer a limitation. Companies can tap into talent from around the world, bringing in diverse perspectives and expertise.
  4. Efficiency and Automation: The use of technology and automation in the app-dominant staffing model streamlines various processes, such as candidate screening and matching. This saves time and resources, allowing companies to focus on core business activities.

Section 3: Challenges and Considerations

While the app-dominant staffing model offers numerous advantages, it also presents unique challenges and considerations:

  1. Quality Control: With a diverse pool of talent, ensuring consistent quality across all hires can be a challenge. Companies need to implement robust screening and assessment mechanisms to maintain standards and meet client expectations.
  2. Communication and Collaboration: Remote work arrangements, which are often a part of the app-dominant staffing model, require efficient communication and collaboration tools. Employers need to invest in technology that facilitates seamless interaction between team members.
  3. Worker Protection and Benefits: As the gig economy expands, ensuring worker rights and benefits becomes crucial. Companies utilizing the app-dominant staffing model must prioritize fair compensation, proper worker classification, and access to benefits such as healthcare and retirement plans.


The app-dominant staffing model presents exciting opportunities for companies to tap into talent in a more efficient and cost-effective manner. However, it also requires careful consideration of the challenges associated with remote work and gig-based arrangements. By leveraging technology, maintaining quality standards, and prioritizing worker well-being, companies can successfully navigate the ever-evolving landscape of the app-dominant staffing model.

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John Koehler MD, ABPM(OM) founded Physicians Immediate Care, an OccMed/Urgent Care hybrid clinic model in 1987 now with over 50 clinics in IL, IN and WI.

He is board certified in Occupational Medicine, is a consultant to multiple Fortune 500 companies and a founding board member of the Urgent Care Association.

He is the editor-in-chief of OccDocOne, a web based injury management platform with over 300 diagnosis specific, visit by visit, best practices guidelines designed to improve and standardize injury management performance.


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