Professionals in occupational medicine encounter distinct hurdles in the dynamic B2B sales environment. Whether you’re a seasoned sales representative or just starting in the industry, leveraging LinkedIn’s platform can be a game-changer for your sales strategy. During our recent “OccMed Sales & Marketing Office Hours” with Ira Pasternack and David Saslavsky from WebForDoctors, we explored the potential of LinkedIn as a multi-layered engagement and conversion tool. Here’s a breakdown of the key insights and strategies shared during the session to help you harness LinkedIn effectively. Understanding LinkedIn’s Role in Sales LinkedIn provides a unique intersection between professional networking and content sharing, making it an invaluable tool in the sales process.…