In July’s OccMed Sales & Marketing Office Hours, we tackled one of the most underutilized levers in occupational medicine outreach: building better prospect lists. The focus? Moving beyond broad outreach and learning how to use smart segmentation and AI tools to identify high-potential micro-audiences. We kicked off by defining the idea of a
In this month’s NAOHP Sales Office Hours, we sat down with Ami Boley, Business Development Coordinator at Mercer Health, for a deep dive into how she has helped build and maintain one of the strongest Occ Med programs in rural Ohio. Over 19 years, Ami has crafted a relationship-driven approach
Dr. Larry Earl and Ira Pasternack from NAOHP discuss key strategies for expanding occupational health services, emphasizing training, market analysis, and financial planning. The session also highlights valuable resources available to NAOHP members and promotes upcoming events and consulting services. Watch the full Session 3 video below Some key takeaways
Title: Mastering the Art of Lead Nurturing: How to Engage Without Being Pushy Nurturing employer leads without appearing pushy is an invaluable skill. Dr. Larry Earl, from NAOHP, and sales and marketing expert Ira Pasternack recently discussed this topic during the Office Hours for Sales and Marketing session. They provided
If you’re leading an occupational medicine practice and looking to grow your book of business, it’s time to think beyond pricing alone. Employers care about value, responsiveness, and trust. The most successful practices win and keep contracts by creating a better overall experience, not just offering the lowest price. Here’s
Introduction In occupational medicine, delivering value without coming across as overly salesy can be a fine balancing act. At NAOHP, we’ve gathered insights from experienced professionals like Dr. Larry Earl, Dave Saslovsky, and Ira Pasternack to help you navigate this challenge. Whether you’re looking to enhance your elevator pitch or
When employers look for occupational health services like DOT exams, workers’ compensation management, or drug testing, their experience can vary greatly depending on the type of provider they’re dealing with. Pure occupational medicine practices typically have straightforward websites focused solely on these services. Urgent care practices offering occ med services
As the NAOHP consulting group, we often receive inquiries from occupational medicine practices that are experiencing a decline in patient volume and revenue. These well-established practices, once thriving, are now seeing their client base shrink and are understandably looking for solutions. Often, the first request is for help with sales
Copyright © 2025 – NAOHP | Website Design by My Clone Solution.