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Ready Set Change: The 18th Healthcare Marketing Strategies Summit

When the legendary singer Pearl Bailey said ‘You must change in order to survive,’ she could have been addressing the 500-plus healthcare marketers attending the 18th National Healthcare Marketing Strategies Summit in Scottsdale this spring. The appeal to change came from every corner as marketers were again and again urged to adapt to the demands and opportunities of digital marketing, the onset of the Affordable Care Act (ACA), the proliferation of wellness programs and more.

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Drug Testing Industry Leaders Reflect on Technology Changes and Growth.

VISIONS recently caught up with Murray Lappe, M.D., founder and chief medical officer for eScreen, Tim Sotos, M.B.A., chairman of the board and CEO of Clinical Reference Laboratory, and Bob McCormick, vice president of Quest Diagnostics Employer Solutions, a business of Quest Diagnostics that provides workplace drug testing services, to talk about the current state and future direction of the drug testing industry.

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Branding: Much More Than a Name and Logo

For some budget-conscious organizations, branding is considered a superficial luxury. But that is short-sighted thinking, according to Marilyn Wilker, marketing communications strategist at Mint Chip Communications, a Chicago-based brand strategy and advertising company.

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Physician Staffing in Urgent Care

Sorry for the hiatus, folks.  I’m wearing the new hat of COO/CMO of ASAP Urgent Care, a start up with plans to open new UCCs in the northeast, so my blogging and article writing has been on a bit of a standby.

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