Article

Alanna

Marketer as a Community Builder, Do-Gooder, and Resource

Marketing expert Dan Dunlop is not a fan of his industry’s conventional tools, i.e., the radio jingle, the television spot, the mail circular. In a general session address at RYAN Associates’ 29th Annual Conference in October, Mr. Dunlop said most of the time in marketing we’re just spewing crap. “It’s narcissistic. It’s all about us,” he said. Worse yet, it doesn’t work.

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USING YOUR EMR FOR OUTCOME DATA Q&A

Q: We are very busy and have little time to gather and analyze outcome data. What should we do?
A: “We find great value in not having to pull out data as we need it and instead tracking data along the way”

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Changes Afoot in Workers’ Compensation Coding Rules

State workers’ compensation coding and billing rules believed to be in need of an overhaul have captured the attention of occupational medicine physicians. An American College of Occupational and Environmental Medicine (ACOEM) committee has put the wheels in motion to introduce alternative coding and billing ground rules that state workers’ compensation systems and/or insurance carriers could apply to certain evaluation and management (E&M) codes—a subset of Current Procedural Terminology (CPT® American Medical Association) codes.

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RYAN Associates Notes & Events

L&I has also undertaken projects to incentivize surgeons to expedite injured worker recovery and rehabilitation, and it is working on the development of an occupational health management tracking system as well as best practices for behavioral health and chronic pain management.

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It Was a Helluva Ride…

It began with papers filed at the Sudbury, MA, Town Hall in September 1985 and ended—my proprietorship that is—in May 2016, with the sale of the company to two respected colleagues.

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